Are You A Mum Ultrapreneur? New Book Shows Why Mums Have The Skills To Make Successful Entrepreneurs

FOR IMMEDIATE RELEASE

If you’re a mum considering starting or already running your own business then you’re in good company. Mums who run their own business contributed £4.4bn to the UK economy in 2008 with more and more mums deciding that working from home gives them the best work/life balance.

Susan Odev, entrepreneur, mother and co-author of ‘Mum Ultrapreneur: 8 essential secrets to starting, running and building a successful mum-based business’ says: “Despite all the recent media interest and the creation of titles like ‘Lipstick Entrepreneur’, ‘WAHM’ which stands for ‘Work At Home Mum’ and ‘Mumpreneur’, it’s a myth to believe business acumen amongst women and mothers, in particular, is
a new phenomenon.”

She continues, “Looking back through history it would be hard, well probably impossible to find an era where mothers did not work. Mothers, at all levels of society, have had to be enterprising to further their ambitions for their family or, more often, to survive.”

Susan and her co-author Mark Weeks believe mums develop certain skills which give them an edge as an entrepreneur.

Mark, a business owner for well over two decades, says, “If you’re a mum you are already half way there. And you probably already have all the skills and abilities you need to be a successful entrepreneur too. In our book we have talked to over 30 mums, many who launched household names from scratch, who are running their own businesses.”

Interviews of over 200 business mums conducted by Yell.com in 2008 found:

* 43% believed they were more able to deal with difficult situations since becoming a mother.

* 53.9% found that having children made them better at thinking ahead and planning.

* 75% felt they had developed improved multi-tasking skills since having a child.

* 92% believed having and looking after their children improved their work skills.

The book brings together the combined knowledge of 30 successful mumpreneurs to provide an inspirational and informative handbook for other mums who want to become ultra successful by going it alone.

Included in the list of contributors and fans of the book are:

* Saira Khan, Director of Miamoo and Star of TV’s The Apprentice
* Sarah Tremellen, Founder and Director of Bravissimo
* 28 other mumpreneurs in all fields

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“Mum Ultrapreneur: discover the 8 essential secrets to starting, running and building a successful mum-based business” ISBN 1907498036 by Mark Weeks and Susan Odev is available to buy from Amazon and all good bookshops.

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WHO’S INSIDE THE BOOK?

Featured Mum Ultrapreneurs include: Alli Price (Motivating Mum), Anna Hayward & Jennifer Liston-Smith (Managing Maternity Ltd), Anne Ryan (Handbag Heaven), Birgitte Lydum (Baby Beamers), Claire Wilson (Send a Thought), Darina Loakman (I am a WAHM), Debra McVicker (Hampton Blue), Hannah Young (Scot Mum), Helen Wooldridge (CuddleDry), Jill Barker (Green Baby), Joanna Pearce (Nappy Valley), Karen Muxworthy (Freedom Events), Karen Sherr (Musical Minis), Karen Simmonds (Travel Matters), Martine Brennan (Contented Living), Melissa Talago (Peekaboo Communications), Monic Joint (Mummy Must Have), Natalie Lue (Bambino Goodies), Naz Lewis (Back2work Mum), Rita D. Nagy (Ming-Cha Tea), Rita Kobrak (Mums to Italy), Sarah Tremellen (Bravissimo) Sarah Sherrington (Illustrator), Sian Maloney (Gifts and
Vouchers), Sophie Devonshire (Babes with Babies), Tara McCormack, (CardMagical), Vicki Knights (Photographer), Victoria Dixon (Enhance Me), Wendy Shand (Tots To Travel)

PRAISE

‘Be inspired… be VERY inspired!’
Tanya Rostron, Managing Director, Water at Work (Midlands) ltd, www.wateratworkmidlands.co.uk

‘As a Mumpreneur, I was intrigued to learn what a Mum Ultrapreneur is! I thought that this description sounded fascinating and upon further reading, discovered that the term Ultrapreneur is more holistic- not just referring to the fact that you are a mum in business. I tried to skim through the book as with my own business, 2 children, blog and writing of my own to do, I have little free time but I have to confess I was sucked in to reading the whole book – it was too interesting to put down! This book is a mini novel, self help guide and business non-fiction book rolled into one, and if you are a mum and even thinking of running a business, then Mum Ultrapreneur is a great place to start!’
Nadine Hill, www.TheDreamPA.co.uk

‘There is nothing better than realizing that there can be harmony between running a successful business and raising a strong family. Susan and Mark not only demonstrate that possibility, they show you how it can be true for you!’
Doreen Banaszak, Author, www.excusemeyourlifeisnow.com

‘If you are looking for inspiration, try reading Mum Ultrapreneur. I loved the central story of one, fictional, mum and how she made her life SPARKLE. In Mum Ultrapreneur you can read about Susan and Mark’s method to make your life SPARKLE too.’
Antonia Chitty, Inspirational Business Mum of the Year 2009, www.themumpreneurguide.co.uk

‘Mum Ultrapreneur is a must for any mum thinking or wanting to take the plunge into self-employment. I loved the juxtaposition of the fictitious character Gemma, and her journey from her initial idea and thoughts, alongside the reality of other leading and well know business mummies thoughts and struggles. The SPARKLE idea is fab! I love the simplicity of it and yet it really does get your grey matter working… I only wish I’d read this a year ago when I was starting up, however this will be the basis of my business plan from now on! Such an easy to read book I thoroughly enjoyed it.’
Joanne Dewberry, www.charliemoos.co.uk and winner of Future 100 Awards 2009

‘If it is inspiration that you are after then this book has it…bucket loads of it. It offers plenty of insight and advice from mums who have been there and done it. Use this book to propel you from inactivity to Mum Ultrapreneur!’
Wendy Shand, www.totstofrance.co.uk

WEBSITE LINKS

Author’s Website
http://www.mum-ultrapreneur.com

Publisher’s Website
http://www.bookshaker.com

Sales pages and book preview on Amazon:
http://www.amazon.co.uk/exec/obidos/ASIN/1907498036
http://www.amazon.com/dp/1907498036

ABOUT THE AUTHORS

MARK WEEKS has over 20 years experience running his own businesses and a vast array of management and leadership qualifications under his belt. An active charity fund-raiser he is passionate about developing opportunities for children who society considers disadvantaged. He is currently building his own fund-raising business and cites his mother as being a major influence on his business life. Mark lives in Kent with his wife Sarah and their two daughters.

SUSAN ÖDEV is a proud, working mother with four beautiful children. As well as being a regular contributor to several trade journals on time management and customer service she is also an “expert” contributor on handling stress as a working mum for magazines such as Women’s Own. She is an inspirational speaker with a training background spanning 20 years. In her spare time Susan teaches children and young people drama, musical theatre and comedy.